Public vs SoFi Active Investing (2026): Which Beginner Broker Wins?
Public and SoFi Active Investing both target newer investors with low costs and easy onboarding, but they take different approaches. Public emphasizes social investing, cash yields, and even options rebates, while SoFi focuses on broad financial integration and retirement incentives like its IRA contribution match.
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Public is worth listing because it is FINRA-regulated, available to U.S. investors, covered by multiple top-tier review sources, and offers real listed options with a cost structure no other mainstream broker matches. I would not rank it above specialized options platforms, but for fee-sensitive beginners who want free options trading and a polished app, it is a credible option.
SoFi is the best zero-commission broker for options traders who don't need advanced analytics, plus the 1% IRA match is unique in the industry. If you're starting out or want the lowest cost to trade options, SoFi is a compelling choice.
Side-by-Side Comparison
How we review: Our team opens real accounts and tests every platform hands-on. We evaluate on commissions, tools, and execution — never influenced by affiliate relationships. Editorial policy →
| Feature | Public | SoFi Active Investing |
|---|---|---|
| Our Rating | 4 | 4.2 |
| Commissions | Free + rebates | Free |
| Min. Deposit | $0 | $0 |
| Options Trading | Yes | Yes |
| Free to Close Options | No | No |
| Paper Trading | — | — |
| Account Types | Individual, Joint, IRA | Individual, IRA, Roth IRA |
| Regulated | FINRA / SIPC | FINRA / SIPC |
Public — Full Review
Public Investing launched in 2019, so it clears the seasoning threshold and is no longer a fresh startup. Tier 1 coverage from NerdWallet, Bankrate, and StockBrokers shows a consistent pattern: strong design, unusually attractive options economics, and weaker advanced tooling than the best dedicated trading platforms. That makes Public more of a low-cost beginner-to-intermediate options broker than a destination for heavy strategy traders, but that niche is still meaningful for The Option Stack audience.
SoFi Active Investing — Full Review
SoFi (Social Finance) is a fintech platform founded in 2011 that has expanded from student loans to become a full-service brokerage and banking platform. The SoFi Active Investing platform launched to compete directly with Robinhood by offering zero-commission trading with a more polished interface. What sets SoFi apart: zero per-contract fees on options trading. While Webull and Firstrade also offer zero per-contract options, SoFi combines this with a more mainstream, user-friendly platform design. The 1% match on IRA contributions is remarkable — it essentially gives every SoFi investor a 1% annual return on their retirement savings just for opening an account. On a $10,000 IRA, that's $100/year in free matching (capped at $250/year total). Stocks and ETFs trade commission-free with fractional share support starting at $5 minimums, letting new investors buy pieces of expensive stocks like AMZN or TSLA without needing thousands of dollars. The options platform supports buying and selling calls and puts, along with spreads and other multi-leg strategies. While the tools don't match Tastytrade's probability analysis or thinkorswim's risk profiling, they're adequate for most traders. Account types include individual taxable accounts, Traditional IRA, Roth IRA, and joint accounts. SoFi Securities LLC is FINRA/SIPC regulated, and all accounts are protected up to $500,000 in securities and $250,000 in cash. The company went public in 2021 and operates as a diversified financial services platform — borrowers can integrate loans, deposits, and investments in a single app. Customer support is available via chat, phone, and email, though response times can vary during peak periods. The platform occasionally has technical glitches during high-volume trading (market opens, earnings), similar to issues other retail brokers have experienced. For beginner options traders on a tight budget, SoFi removes the friction of per-contract fees while providing a modern, mobile-first experience.
The Verdict: Which Should You Choose?
Choose Public if you want a cleaner investing interface, commission-free stock and ETF options with rebate potential, and a platform built around simple long-term investing with useful cash and bond features.
Choose SoFi Active Investing if you already use SoFi products, want zero-cost listed options, and value the 1% IRA match plus the convenience of keeping banking, loans, and investing under one ecosystem.